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SL names first marketing chief



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Published Date: 14 February 2008
THE former marketing director of Barclays is to become the first chief marketing officer at Standard Life.
Simon Gulliford is to work three days a week at the Edinburgh-based insurer, three years after leaving Barclays to work as a marketing consultant for firms including FST Technologies.

Peter Joshi has swapped roles from managing director of marketing to marketing director.





The full article contains 65 words and appears in Edinburgh Evening News newspaper.
Page 1 of 1

  • Last Updated: 14 February 2008 10:51 AM
  • Source: Edinburgh Evening News
  • Location: Edinburgh
  • Related Topics: Standard Life
 
1

Mallory,

Edinburgh 14/02/2008 13:10:32
What salary /perks for the part time job then?
2

Evan Owen,

Snowdonia 14/02/2008 21:35:37
What will he be marketing? The annuity book has been sold off (PHEW, just in time!) and there is little else left when IFAs are finally confined to the incinerator.

It all smacks of rearranging the deckchairs on the Titanic. Expensive rearranging at that, never mind, the with profit (JOKE) policyholders will pay yet again.
3

Active Sassenach,

Luton, England 17/02/2008 17:41:52
Peter Joshi is an actuary:

http://www.actuaries.org.uk/Display_Page.cgi?url=/maintained/about_the_profession/boardcom.html

He is on some powerful committees of the Faculty and Institute of Actuaries. Being Marketing Director at what's left of Standard Life plc is a waste of his skills.

I have always been taught to be suspicious of companies that either re-vamp their headquarters or spend money beefing up their marketing. Once upon a time - a time I am sure Peter Joshi can remember - Standard Life's quality didn't have to flaunt itself.


 

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