MEY Selections, the Caithness-based food brand inspired by Prince Charles, is to supply its oatcakes, conserves, preserves, honey and shortbread to all Sainsbury's stores in Scotland.
Mey is part of North Highland Products, a company formed by Caithness farmers to select and source supplies of the high quality food products from the area.
It was created through the North Highlands Initiative launched in 2005, with the backing
of Prince Charles, to boost the region's economy. The Prince is also president of the Castle of Mey Trust.
A range of 16 packaged Mey products will be available in Sainsbury's from the middle of this month, adding to the beef and lamb already sold on the stores' butcher counters.
Mey also supplies ingredients for Sainsbury's Taste the Difference and Inspired to Cook ranges.
Mey said it is bucking the trend of rising food and commodities costs by reducing its prices by an average of 17% on its branded products through better use of resources. It has also taken 40% off the price of some conserves and preserves.
John Strak, managing director of Mey Selections, said: "We looked at all our products' costs and made efficiency savings which we are passing on to our customers.
"The good news is that the more of our products people buy the more chance there is that we can reduce prices again."
The full article contains 232 words and appears in Scotland On Sunday newspaper.
