Published Date:
07 June 2007
By ROY GREENSLADE
THERE have been few promotional slogans as good as the original one coined on behalf of the Independent at its launch 20 years ago: "It is. Are you?"
Now comes a relaunched Independent on Sunday with a new slogan that fails to set the pulse racing: "Everything you need. Nothing you don't."
It is supposed to justify the fact the "compact, concise and comprehensive" newspaper published at the we...
The full article contains 659 words and appears in The Scotsman newspaper.
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Last Updated:
06 June 2007 8:57 PM
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Source:
The Scotsman
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Location:
Edinburgh
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