It's a net gain for football fans

AMBERGREEN, the Edinburgh-based marketing agency, has created an online community for football fans.

The project, for New Football Pools, is the first time that an internet marketing agency has developed a remote content management system for MySpace.

The site will offer free games, interactive football-related content and downloads, as well as a weekly podcast.

Tino Nombro, Ambergreen's chief executive, said: "This revolutionises the way advertisers use social media by opening up the possibility for mini social networks operating within the broader MySpace community."

Dominic Starkey, head of online marketing at the New Football Pools, said: "MySpace is a powerful platform for New Football Pools to engage with a new target audience."