Help Sitemap Home Skip Navigation Contact Us Disability Statement


Claim junk food advertising ban is 'completely flawed'

Click on thumbnail to view image
Click on thumbnail to view image
Click on thumbnail to view image
Click on thumbnail to view image
Click on thumbnail to view image

Published Date: 21 December 2006
NEW rules to curb junk food adverts aimed at children were today branded "completely flawed" because some of the TV shows most popular with youngsters will not be covered by the restrictions.
The crackdown would ban adverts for food and drink high in fat, salt and sugar from all shows targeted at under-16s and some adult programmes of "particular appeal" to that age group.

But consumer magazine Which? today criticised the criteria for assessing which shows were of "particular appeal" because regulator Ofcom looks at the ratio of children to adult viewers rather than the actual number of under-16s watching.

Ant and Dec's Saturday Night Takeaway, Emmerdale and The X Factor would all be excluded from the restrictions, Which? said.

The consumer group is lobbying for a total ban on all adverts for junk food before 9pm.

It found that many children aged four to 16 years were watching television in the evenings.

None of the 20 ITV1 shows most watched by children during that period would be subject to the advertising restrictions.

An Ofcom spokesman said a pre-9pm watershed would quash commercials aimed at adults and was not feasible.



Page 1 of 1

 
1

Prin the Dissolving Donkey,

21/12/2006 13:04:49

I think all commercials should be banned. They have turned this nation into a bunch of semolina-brained morons. No, wait a minute, they might be okay. I need to give this some more thought.

2

Moray Stewart,

Edinburgh 21/12/2006 13:16:50

The nanny state strikes again.

3

Andrew ICT,

Aberdeen 21/12/2006 13:20:03

I trust that all adverts for cheap holidays will be cancelled so that people aren't encouraged to fly off to far away lands thus greatly increasing the volume of air traffic?

4

Mike Hunt,

edinburgh 21/12/2006 13:29:13

#1, what's wrong with semolina? I like it (but not in my brains)

5

bikerider1,

21/12/2006 13:50:23

i think they should ban all soap commercials, except in glasgow where they still need instructions on soap

6

,

21/12/2006 15:15:42
Comment Removed By Administrator
Reason:

 

Comment on this Story

 

In order to post comments you must Register or Sign In

 
 
RSS Feed of this article's comments
Delivery formats: RSS, Atom, Javascript & Email
 
  

 
 


Sister Newspapers:
Press Complaints Commission

This website and its associated newspaper adheres to the Press Complaints Commission’s Code of Practice. If you have a complaint about editorial content which relates to inaccuracy or intrusion, then contact the Editor by clicking here.

If you remain dissatisfied with the response provided then you can contact the PCC by clicking here.