Hovis enjoys excellent sales

HOVIS bread has continued to enjoy "excellent" sales and market share growth since its recent re-launch.

The brand's owner, Premier Foods, said that its continued investment is paying off.

It also said that its chilled division is enjoying good growth of both Quorn and its retailer-branded products, although it admitted that profitability has been reduced by the high level of marketing investment and increased manufacturing costs in the meat-free business.

Its grocery division is also showing "good growth", driven by product launches.