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Shoppers still flock into city centre despite tram upheaval

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Published Date: 10 March 2009
SHOPPERS are continuing to come into Edinburgh city centre despite the closure of Princes Street for tramworks, new figures have shown.
However, retailers yesterday warned it was too early to say how badly they would be affected by the disruption.

Footfall counters have revealed numbers of people visiting key areas in the first week the street was closed were generally higher than the average for the first six weeks of 2009.

Three out of four areas on Princes Street saw an increase in visitors for the week beginning 23 February, when all diversions and road closures were in place.

On George Street, where most buses have been diverted to, footfall rose between 86.3 and 99.2 per cent. On St Andrew Square it rose 34.5 per cent.

The most dramatic slump was recorded on South Bridge and was blamed by the council on building works.

Retailers admitted the number of shoppers had held up but said this may have been down to spring sales and people visiting the mock-up tram on Princes Street.

The capital's main business organisation said the priority for retailers was for the council to bring to an end a dispute with the main contractor for the Princes Street tramworks.

Princes Street saw a marginal drop in the number of visitors in the seven days before and after the diversions were introduced, although council officials insisted it was more accurate to compare with the average for the first six weeks of the year.

Cameras were put up at 18 locations across the city centre last year to help study retail trends. Other areas shown to have seen increases during the last week of February were the Grassmarket, the Royal Mile, Lothian Road, and Rose Street.

A council spokeswoman said: "George Street and St Andrew Square have been positively affected by the tram works. Princes Street saw footfall remain steady or increase."

Jenny Dawe, leader of the city council, said the figures showed the "open for business" message was working. She added: "The patience and co-operation of residents, businesses and visitors is appreciated."

George Bell, general manager of Jenners store, said: "We have benefited from having the tram outside our front door.

"Obviously more people are now getting off the bus on George Street or St Andrew Square, but the diversions do seem to be running smoothly and this past weekend was pretty buoyant for us. But it's very early days."

A senior member of staff at Debenhams said: "The first few days of the Princes Street closure were pretty quiet for us but things have picked up as people have got used to the diversions.

"We were really busy last week but a lot of that was probably down to the major sale we had. It's far too early to say what kind of impact retailers are seeing."

Graham Birse, deputy chief executive of Edinburgh Chamber of Commerce, said: "Although there is some work going ahead on Princes Street, everyone is still waiting on a resolution of the dispute between the council and the contractor to see what the long-term impact on retailers will be."

Tom Buchanan, the city's economic development leader, said the figures were only one indicator, and added: "We're not going to pretend everything is rosy for retailers."

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1

Daft Old Git,

10/03/2009 01:13:26
What's all this 'footfall' drivel anyway? It never used to get measured so who is paying for these 'footfall counters' and why. The 'footfallers' are clearly all rushing into town to see the toy tram
2

Julian.,

edinburgh 10/03/2009 01:47:02
Nice to see the anti-tram brigade making an early start. We can always rely on you guys to spin negative points from a positive story.
3

Mallory,

Edinburgh 10/03/2009 04:02:20
It is not footfall they should be measuring but turnover and profitability. Would the Hootsman care to obtain and publish the relevant monthly reports?
4

Hmm ...,

10/03/2009 05:31:22
... Julian says "We can always rely on you guys to spin negative points from a positive story."

Interesting case of kettle and pot, Julian - I know you are an apologist for CEC/tie but this story is simply a bit of tie spin to "talk up" the appalling state of Edinburgh's city cantre. Of course this story is "positive" - it is just a propaganda PR from tie. Shame on the Scotsman for printing it at face value. Where has their skill in journalism gone? They should confirm the FACTS before printing them!
5

AB_R,

10/03/2009 06:18:15
Wonder when the photograph was taken, looks pretty quiet.
6

ddmc,

10/03/2009 06:52:40
they claimed at xmas that footfall was up, they claimed in January sales footfall was up, it's obvious that increased footfall doesnt equal increased sales
7

Grumpy,

10/03/2009 07:22:12
Actually, it's not more people trying to shop - it's more people getting lost trying to find out where the bus stops are - used to be four bus stops for the No 26 on Princes St - only 2 on George St!

Or maybe is visitors trying to find out how to cross Pricnes St to get to the gardens.
8

eric,

10/03/2009 07:46:28
Trams will always be 3rd best to a SUBWAY,THIS PLACE IS A MESS.
9

Auld Twa,

Edinburgh 10/03/2009 08:03:01
The only place in Edinburgh that our relatives visit when here on holiday now is the zoo.
Shopping which used to be done in Edinburgh has moved to Livingston and Stirling, that started years before the trams were even though about due to parking problems in Edinburgh.
We did not encourage this trend but the usual question was "This year, is there anywhere other than Edinburgh that we can go shopping ?"
10

Edinburgh Ian,

Edinburgh 10/03/2009 08:26:45
"Other areas shown to have seen increases during the last week of February were the Grassmarket, the Royal Mile, Lothian Road, and Rose Street."

Seems like all the places where there are not any tram works!

"Princes Street saw a marginal drop in the number of visitors in the seven days before and after the diversions were introduced"

So shoppers are hardly still flocking into the city centre as per the headline.

It's about time The Scotsman and Evening News stood up and spoke against this tram fiasco instead of printing this Council spin.

When the dispute in Princes Street over the tram works started we were told it was short-term and would soon be over. We're still waiting and Princes Street is still closed.
11

tog,

Edinburgh 10/03/2009 08:27:45
When I have been in town it looked and felt like a Ghost town. Even George Street which you would expect to be busier felt strangely muted. I can understand the closures for vehicles but the restrictions for predestrians seem excessive and confusing. Why no access from Princes Street to the Gardens from the Mound to virtually the West End and why is the signposting so poor? You do feel like cattle on the way to market. Get those giant wire fences down, incress access. Do something apart from inanely say "Edinburgh is open for business" which seems to be the complete strategy now.
12

The Ayrshire Bard,

10/03/2009 09:05:57
The footfall in Easter Road and surrounding area rises dramatically when Hibs are playing at home, but that doesn't mean the shops are any busier.
13

Ecce,

Edinburgh 10/03/2009 11:56:36
And the No 1 bus still goes via the castle,
14

SuperSaint,

10/03/2009 12:15:48
Interesting that the article doesn't quantify the increases in the "(t)hree out of four areas on Princes Street (that) saw an increase in visitors for the week beginning 23 February". And it seems safe to assume that the 4th area saw a fall ... but of how much? A real journalist would have found out, rather than printing the press release handed to him by CEC/TIE.
15

SuperSaint,

10/03/2009 12:17:27
Oh, and the Gyle Centre was absolutely chock-a-block on Saturday; much busier than it has been of late. Of course that is just anecdotal and I can't back it up with 'footfall figures'.
16

FreddieIII,

10/03/2009 12:33:06
"On George Street, where most buses have been diverted to, footfall rose between 86.3 and 99.2 per cent. On St Andrew Square it rose 34.5 per cent."

So the increased footfall in these areas is attributed to people going to and getting off buses diverted form princes Street. I doubt that many of the people getting on the bus shop at any of the George Street retailers. The increase via St Andrew Sq is prob the bus folk walking to the st James Centre....
17

BalernoBoy,

Edinburgh 10/03/2009 13:09:48
What a lot of rubbish. I live on Princes St and have never seen the East End / Centre / West End so bleak. Most of this supposed 'footfall' are people going to and from work over very restricted walkways and to go get food at lunchtime. Of course there is an increase, people can't use familiar walking routes so are getting around town via the bus routes. The rest of the day there are tumbleweeds collating around the wire fencing..
18

redcliffe62,

10/03/2009 15:31:42
ask the shopowners how busy they are, compared to before the roadworks. simple.
19

nho,

Edinburgh 10/03/2009 20:46:04
"Increased Footfall". Yeah, probably caused by folks walking to get to work or destination as it's quicker than trying to drive or be redirected on buses. Last time i was in town, there was no buzz about it at all. I only go in unless i have to as it's an absolute eyesore and not the bonny place it should be.

 

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